The facelifted Nissan Grand Livina will be launched in Malaysia early September, which is a little more than a month away. This is according to Campaign Asia-Pacific, a publication covering the advertising industry.
The report says that Edaran Tan Chong Motor chose Draftfcb Malaysia as the ad agency responsible for the refreshed Livina campaign. Draftfcb won a three-way pitch that involved Leo Burnett and Bates. Besides the usual ATL TV spots and print ads, there will be a digital campaign, so keep your eyes peeled.
The facelifted Livina range, which includes the 5-seater Livina X-Gear and 7-seater Grand Livina MPV, made its motor show debut earlier this year at Auto Shanghai 2013.
In ASEAN’s largest economy, where the MPV is king, the Livina gets a new Xtronic CVT transmission with the revised HR15DE 1.5 litre engine, while the 1.8 litre variant soldiers on with the existing four-speed auto. In Malaysia, the pre-facelift Grand Livina uses either a 1.6 or 1.8 litre engine, both with four-speed autos.
We suppose the latter will stay on unchanged, but the question remains whether ETCM will adopt the new 1.5 litre/CVT combo or maintain status quo. Not long to go before all is revealed!
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